In his research, Jakob Nielsen found that people tend to read in an F formation, which probably means they tend to be drawn to bullet points and they read articles with bullet point tendencies. I looked at two websites, Engadget and Vectortuts, and examined their home pages. I found that Edgadget writes they’re whole article for each on the home page, some sites make you click another link to finish reading the story, but Engadget doesn’t, which is nice. They seem to try and keep stories that are short, short. Also, when they are able to, they list facts in bullet points (note: this isn’t a habit for them though). Vectortuts is a website dedicated for Illustrator tutorials (a VERY handy website). For each article, they give you a short overview of what will be learned, and then a click will get you to the full tutorial. For these tutorials, they are numbered which is always great. A Third website is eHow.com, and their articles are concise, to the point, and most importantly, bulleted with numbers. It is very easy to read, and I think it is a great website. I would definitely take Nielsen’s research into consideration. Now knowing people tend to be drawn to reading as if everything is bulleted is great knowledge to have. I believe it can help me in anything that has typography.
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