Immediacy: This is when a user is so in to a movie, news report, or video game, that the separation between reality and the media is dissolved. This reminds me of video games that play online. These games have the ability to advertise in the game. So when you’re shooting other players, you might be hiding behind a billboard for Mountain Dew. You’re so immersed into the game, it’ll remind you of being in the real world, and you forget you’re being advertised to in a video game. Another example is a Alternate Reality Game, also known as ARG. This is created by video games or movie studios to promote their product. What they usually do is release items and websites that mesh with their product, and make it seem like it exist in the real world. With the film Cloverfield, the movie put out document, images, and fake MySpaces, on the internet for the audiences to immerse themselves into, making everything seem real.
Hypermediacy: This is when a person is immersed into two different medias at the same time, like watching the news and reading about different news on some website. At first I wasn’t sure about the name for this, but then it became clear that the hyper part of it can remind you of the hyper in ADHD. Ones attention can not be held by just one form of media. An example of this is me. I know that I’ll find myself watching tv while also going on my Mobile Safari on my iphone. I don’t think theres anything wrong with that, unless my mom is trying to get my attention. I feel as though this is the way society is headed.
Remediation: I found that the definition of this in media is the act of finding one medium in another. So I would assume this is like reading book about a movie or vice versa. An example of this is Fight Club. The film remediates the plot and themes found in the book, which is the original form of the narrative.
Immediacy: This is when a user is so in to a movie, news report, or video game, that the separation between reality and the media is dissolved. This reminds me of video games that play online. These games have the ability to advertise in the game. So when you’re shooting other players, you might be hiding behind a billboard for Mountain Dew. You’re so immersed into the game, it’ll remind you of being in the real world, and you forget you’re being advertised to in a video game. Another example is a Alternate Reality Game, also known as ARG. This is created by video games or movie studios to promote their product. What they usually do is release items and websites that mesh with their product, and make it seem like it exist in the real world. With the film Cloverfield, the movie put out document, images, and fake MySpaces, on the internet for the audiences to immerse themselves into, making everything seem real.
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