Immediacy: This is when a user is so in to a movie, news report, or video game, that the separation between reality and the media is dissolved. This reminds me of video games that play online. These games have the ability to advertise in the game. So when you’re shooting other players, you might be hiding behind a billboard for Mountain Dew. You’re so immersed into the game, it’ll remind you of being in the real world, and you forget you’re being advertised to in a video game. Another example is a Alternate Reality Game, also known as ARG. This is created by video games or movie studios to promote their product. What they usually do is release items and websites that mesh with their product, and make it seem like it exist in the real world. With the film Cloverfield, the movie put out document, images, and fake MySpaces, on the internet for the audiences to immerse themselves into, making everything seem real.
Hypermediacy: This is when a person is immersed into two different medias at the same time, like watching the news and reading about different news on some website. At first I wasn’t sure about the name for this, but then it became clear that the hyper part of it can remind you of the hyper in ADHD. Ones attention can not be held by just one form of media. An example of this is me. I know that I’ll find myself watching tv while also going on my Mobile Safari on my iphone. I don’t think theres anything wrong with that, unless my mom is trying to get my attention. I feel as though this is the way society is headed.
Remediation: I found that the definition of this in media is the act of finding one medium in another. So I would assume this is like reading book about a movie or vice versa. An example of this is Fight Club. The film remediates the plot and themes found in the book, which is the original form of the narrative.
In his research, Jakob Nielsen found that people tend to read in an F formation, which probably means they tend to be drawn to bullet points and they read articles with bullet point tendencies. I looked at two websites, Engadget and Vectortuts, and examined their home pages. I found that Edgadget writes they’re whole article for each on the home page, some sites make you click another link to finish reading the story, but Engadget doesn’t, which is nice. They seem to try and keep stories that are short, short. Also, when they are able to, they list facts in bullet points (note: this isn’t a habit for them though). Vectortuts is a website dedicated for Illustrator tutorials (a VERY handy website). For each article, they give you a short overview of what will be learned, and then a click will get you to the full tutorial. For these tutorials, they are numbered which is always great. A Third website is eHow.com, and their articles are concise, to the point, and most importantly, bulleted with numbers. It is very easy to read, and I think it is a great website. I would definitely take Nielsen’s research into consideration. Now knowing people tend to be drawn to reading as if everything is bulleted is great knowledge to have. I believe it can help me in anything that has typography.
